🏔️MICHAEL JOHN MOUNTAIN . COM
The Definite Marketing Playbook
To Grow Cash Flow In Your Business
Unlock More Revenue In Your Business
With These Marketing Plays
Written by Michael John Mountain, a professional marketing consultant with over a decade experience driving growth and profitability for startup to midsize companies.
© 2022 MegaCommand.com. All rights reserved. The following document may not be copied or duplicated in whole or in part by any means without express written consent of the author. Copyright will be enforced against infringement.
Featured Client Case Study:
Beyond Finance: 0 to $1,600,000 in 3 months
with high-volume email marketing system.
As a Marketing Manager, I helped Beyond Finance (a fintech company) build a revenue stream from $0 to $1.6 million in new revenue in less than 3 months with rapid implementation of email marketing automation systems that generated hot leads ready to buy for a large sales team.
GET A PRICE → Click here to book your call now
Who This Is For:
Immense Sales And Cash-Generating Efficiency
Opportunity In The Tech Economy
In the past couple years, rising public debts have forced governments to take drastic measures, including massive increases in the currency supply –“printing money”-- inducing inflation of the U.S. Dollar and other currencies.
As a result, despite rising nominal wages (wages rising at face value), the rising price of goods and services such as food, energy, and housing have meant that real purchasing power has actually been decreasing!
A person with a Median Income in the United States is Losing 5% to 10% purchasing power PER YEAR.
To stabilize the economy in coming years, governments will be forced to restrain and cut back spending if they wish to remain economically relevant by: reducing deficits and getting inflation under control to preserve the currency.
This will lead to a squeeze in government spending. Governments will have to pick and choose what their highest spending priorities are and cut back on a lot of government assistance leading to political instability.
As this process unfolds over the next couple of years, life at the bottom will be a lot tougher. The rich-poor gap will continue to widen and the middle class will progressively hollow out and be made irrelevant as rent becomes unaffordable and goods and services all of sudden all become more expensive.
Life Can Be A Living Hell
…And It’s Only Getting Worse
If you’re living at the median, life can be a living hell. You may find yourself in a dangerous city or suburb living in fear and intimidation as crime surges. You may have noticed that it’s a lot more expensive to book a cab and get around. Restaurants and bars have all jacked up their prices taking a greater portion out of your paycheck. Even renting out a new place is a lot more expensive.
The comfortable job you have right now may soon not be relevant as companies cut costs and adopt technology to replace workers on the payroll. Even entire sales and engineering teams will get reduced down as artificial intelligence and automation takes over increasing complex roles. It certainly won’t pay as well as the invisible tax (the high cost of inflation) eats away at your lifestyle.
The world is not the same anymore. If you don’t adapt and make some big changes, you’re at a serious risk of being driven down and made economically irrelevant in this new world.
To survive the “squeeze”, the social and political instability, it is necessary to radically increase your income and net worth to stay on the right side of the rich-poor divide. You will have to understand the financial and technological changes that are occurring to keep up and stay ahead of the game.
No Choice But To Dominate In Marketing
The best way to increase income rapidly is not by investing in speculative assets like cryptocurrencies, but by building a business: leveraging the best marketing and management techniques.
It’s absolutely necessary to break out of your current circumstance, reach “escape velocity” & enjoy the amenities of a modern, healthy, well-adjusted life:
This may also mean maintaining your earning dominance while entering a new market with confidence. Being able to reinvent yourself in a new marketplace and utilizing digital marketing technology to its full advantage.
WARNING: The Following Guide
May Not Be For You If…
Before reading on, keep in mind that this playbook is for serious individuals that understand the gravity of the situation and understand why committing to massively increasing your earning power is so important. This may not be for you if:
Breaking Out To The Top Of The Foodchain Requires A New Way Of Marketing
You can build very high earning power fast with a business.
However, you don’t have the best practices and most effective strategies for the most key part of that business: marketing. Making an improvement in this area may seem like a daunting task because you don’t know where to start. You may not have good product-market fit & are confused on how to get to where you really want to go.
Most entrepreneurs are not using psychology, technology, and management best practices to full advantage to achieve leverage in their business.
To break out to the top 1% income earners requires a change in mindset–the ability to go on full- scale attack–marketing & communicating effectively at scale to close deals & drive cash flow.
That’s why I have dedicated the last 10 years to mastering the top methods of marketing and training individuals to grow rapidly with new or existing businesses in the most efficient way possible.
What It Took To Become A Top Marketing Expert
Hi my name is Michael Gora. Grew up in Chicago.
Studied Psychology in Business.
I started a hat company with my brother.
Got involved in the Tech world in downtown Chicago working with startups and small companies.
Was appointed head of marketing for a promotional products company called CustomUSB.
Started learning from some of the biggest entrepreneurs in the digital marketing.
People I learned marketing and business from:
-Brian Burt
-Alex Becker
-Derek Moneyberg
Realized the corporate world is rigged against your freedom and puts a ceiling on your success.
Your Marketing Trainer: Michael Gora of MegaCommand
Looked around everywhere for an effective marketing program but couldn’t find one. One that didn’t suck, where the person running it tried to be as hands-off as possible and checked out as soon as you completed your payment.
I looked for a program that isn’t made “splash-dash” and disorganized by a person that just sees you as a credit card number, with no potential for a mutually-beneficial future relationship.
Finally, I Got fed up
Friends started calling me asking me for marketing advice and how to sell their products. They were having trouble breaking out to high cash flow.
Decided to become dedicated to training ambitious clients to greater marketing output. Here’s what I discovered:
How To Drive CashFlow:
The Breakout Marketing Playbook
For Every Business
1. Unlock Your Psychology Of
Success And Winning
Set a goal & establish accountability
Doing it alone is hard. It’s much easier when you’re around a support group on the same mission as you and you’re being pushed by a trainer to do the tasks that you know you’re supposed to do.
Change influences and patterns of thought
Staying in the same habits of thinking is reinforcing your current situation. To create a real lasting change you have to disconnect from the information streams and the communications of those around you and align all of your communications towards your high-priority goal.
Adopt the 3 entrepreneurial mindsets that lead to prosperity:
1st: Scientific thinking
Regressive cultures punish people for risk-taking and trying out new things. They put feelings and biases over factually validated hypotheses. The general attitude is: “This is how it’s always been, it’s impossible to change, there’s no sense in trying.”
Innovators are able to challenge commonly held assumptions, assume a “beginners mind”, take risks and accomplish remarkable things. In marketing, by adopting the experimental method and testing your hypothesis you are able to validate your offers work and find winning advertisements.
2nd: Structuring convex payoff (real leverage)
The worst way of making money is putting a lot up at risk to make not much. In options trading, this is equivalent to selling options contracts to collect a small premium, and occasionally losing everything when a trade goes against you.
Intelligent risk taking is where you aim for big wins with very small and controlled capital and time at risk. This is how you achieve leverage by giving a limited input for a disproportionate, large output. In marketing this may be making a content piece that goes viral.
3rd: Getting rich by giving away your best secrets
Many people will take the free value you provide and never reciprocate back to you. Most people will always be looking for the better-end of the deal.
Counter-intuitively, going against your gut and overcoming the mental block of always trying to protect your secrets is what unlocks tremendous success, especially in marketing. Being OK with a lot of people getting the better end of the deal, ironically makes you come out ahead.
“If I give away $10 million worth of value to 1 million people and they each pay me only $1 each, I will become a millionaire”
2. Conduct A Current-State Audit Of Your Marketing And Sales Systems
Do market research the way top branding agencies do
Most small businesses take only a shallow look at their clients, many times just viewing them as just an email address or a number. This leads to businesses with low profit-margins as they’re not catering to the client’s greatest needs.
In the corporate world, companies pay branding agencies millions of dollars to do effective market research for them to really dig in and understand their customers. You can do the same kind of research yourself without paying those fees by using a simple client audit framework. You can use the same framework to see how to do market research on an entirely new market as well.
Map out your system and sales funnel
Many sales professionals just keep rolling with what they’ve always been doing without considering whether they’re being efficient leading to inconsistent and sub-par performance. Risks also build up that risk blowing up the entire system.
To make massive improvements, it’s necessary to understand the functioning of the entire system. This is done by collecting all available data and auditing your past results. Creating a relationship map of your organization, partners, vendors, clients, and key business people that determine the success of your marketing. Relating all of this to profitability and cash-flow.
By auditing your sales systems like a professional, you will quickly identify the bottlenecks that need to be broken and the top revenue-generating opportunities that need to be prioritized to take your growth to the next level.
Use math to discover your most profitable segment
Having a lot of different offerings with unclear economics is limiting the potential of the business.
Calculate your most profitable product or offering with a simple formula taking into account: time to market, sell, & collect. Total revenue collected, subtracting cost of goods sold and other expenses.
Generate a top prospects list to have a clear target to go after and market to.
3. Establish Market Feedback Loops
Most businesses, especially startups, lack strong product-market fit because they’re disconnected from the feedback of the marketplace. This is because the business owner thinks there’s a better use of time or that they’re “above” menial tasks like outbound outreach and that it should be delegated to someone else. This results in marketing and sales efforts missing the mark and out of touch with the most profitable positioning in the marketplace.
Listen to the marketplace
By listening to the marketplace a sophisticated business owner is able to be continually in-tune with their target prospects (regardless of the stage in their business, “live their audience”, and use the feedback to nail the target market with calibrated messaging resulting in much higher conversion rate and sales volume.
A simple way to establish feedback loops is by doing continual outbound prospecting with niche/market and validating that offerings work.
4. Filter, Prioritize, And Score Leads Automatically
Lead scoring
Most businesses waste too much time catering to the wrong people. Not every prospect is equal to your bottom line.
By using market feedback and isolating the variables discovered during your marketing audit you can prioritize the highest life-time value clients and filter out the unqualified prospects and time-wasters. By using an intelligent qualification criteria you’re able to maximize your lead-flow while avoiding false-negatives.
5. Nail Your Messaging
Laser targeted copywriting
Your messaging is off and you don’t know what to say. Consequently, your messaging is muddled and unfocused away from your top revenue generating goal.
Identify your brand’s competitive advantages in the current marketplace, and use that information to establish your brand’s positioning and shamelessly communicate your unique selling proposition (USP). This will also determine:
Your positioning will help determine your offer. You will craft the perfect offer for a starving crowd.
Take sales calls, nail your pitch (your sales argument), and perfect your sales scripts.
Craft a unique, memorable name that speaks to your audience and fits your unique value proposition.
6. Pack Your Calendar With Bookings
Increase outbound outreach from 5 touchpoints per day
to 200-500 touchpoints per day
Most of the time, the reason you’re not experiencing success with your business is because you’re not getting enough reach in the market. Reaching a few hundred people total per month is not enough to drive real business results and build feedback loops. With struggling startup businesses, this is often the fundamental problem of lacking an effective lead-generation mechanism.
“If they don't know you, they won't flow you”
Great sales people are able to reach at least 200 prospects per day, often 6-7 days per week. This includes using cold email messages, phone calls, and many other outbound, lead-generating methods. This high-level of productivity is what generates exceptional sales results and sets up a foundation for the business to grow further. This level of output is what allows a business to really penetrate a marketplace and get their offer noticed with consistency. This brute force persistence is what almost guarantees a result, even if almost everything else in the business is going wrong.
Setting a massive, persistent outreach campaign isn’t always easy, but with a focused offer and consistent improvements in efficiency, you’re able to run through the lead-generation process in less time everyday and reach increasing more people. If you’re utilizing a lead-capture mechanism, your list and audience is also progressively growing and snowballing.
Develop a winning streak (consistency)
Stop-and-start activity kills momentum. By continually “turning off” your lead-generation and outreach activities, you stunt your progress and are never able to get your revenue growth off the ground, in a positive direction. The greatest men in the world always understood that to achieve great heights, you have to build momentum by maintaining a continuity of progress daily.
Eventually your activities and efforts begin to cause a compounding effect as you multiply gains that have previously multiplied (exponential growth). Not all days will be great, some will be very tough, but as long as you’re able to consistently push the needle forward in the right direction, you will see outsized results and get a leg up over competition that’s taking frequent breaks.This is especially true with money, hence why some people that become multi-billionaires, while most others are in deep debt or barely scraping by with a few thousand dollars.
Use smarter ways to increase efficiency of outbound outreach:
7. Track The Cash Flow – Daily
Focus on the right numbers
Most businesses get lost and off-track on progress because they’re not clear on their business numbers: your key performance indicators (KPIs) or metrics. The availability of analytical software often buries us with useless information, and number tracking mechanisms that are often and purposely created to mislead. It’s hard to understand what numbers to reference and follow, at what time, to create real business results: such as high positive monthly operating cash flow or net income.
Moreover, sales people often don’t understand the full-picture of marketing metrics and vice-versa. There’s a disconnect from product, customer-satisfaction, and fulfillment metrics as well that inform better marketing strategy.
Seeing the full-picture of your business’ key metrics at a glance and knowing which metric to drive at any given time is critical to steering the business towards success. This includes building a dashboard to see:
8. Establish The Communication Loop
Between Marketing And Product
Have marketing tell product what to deliver for happy clients
Marketing activities can be stunted by poor product or service performance. Disconnects between marketing and product/service may cause overselling or losing confidence in your offering as customers don’t experience what they were initially sold on.
Solve this by increasing the rate of iteration and innovation on the product/fulfillment side and using marketing to inform on building or adding on features that enhance value for clients.
Manage your client satisfaction with a Net Promoter Score (NPS) to know when to push an offer harder, and when to let up and let product-quality and fulfillment catch up.
Use product success to fuel your marketing: case-studies, reviews, & testimonials. Profit from positive word-of-mouth and referrals.
9. Negotiate For More Money
Negotiate to sell your offer for a higher price
Many problems in business and in life stem from a lack of ability to have dialogue with another party and articulating clearly what we want and understanding what we can provide in return that would be most valuable to them to create a spectacular win-win agreement.
Negotiating skills have to be improved upon and habitualized to drive high revenue and successful agreements:. This includes doing the following:
10. Scale BIG With Paid Advertising
Learn to manage paid ads like a pro
Paid advertising is an almost magical way to get incredible amounts of reach in short periods of time by simply exchanging cash.
Use proven frameworks to:
Increase ROI by lowering cost per acquisition (CPA)
Every advertiser knows how to run ads, but few know how to consistently improve the efficiency of advertising. Using segmentation strategies allows costs to be reduced by as much as 80% while maintaining the same rate of lead-conversion.
Eliminate risks: avoid technical snags
& getting your account suspended or banned
While paid advertising presents the incredible opportunity to scale, it creates the risk of getting everything shut down at the same time and bringing revenue-generation to a halt. To mitigate this risk, advertising guidelines should be followed and protocols must be in place to address account and technical issues as they will inevitably arise.
11. Increase Profits With Social/Organic Channels
Once paid advertising is implemented and mastered, advertising costs can be diminished significantly by adopting smart and focused organic social media strategy. Many marketers attempt to start with this process without understanding how these activities map to cash-flow. Here’s some opportunities in the organic / social space:
Once cash-flow is kicking into your business it’s time to solidify your position in business by maintaining:
Result: Maintain and enjoy a top 1% income.
In Summary…
Breaking out to become a top 1% income earner and thriving in a new, changing world requires you to:
…by completing these steps you will get the fastest way to a top 1% income, but it’s almost impossible to do it alone.
Therefore you must choose
one of the following options…
Option 1
Your first option is: You can do nothing and be at the mercy of the financial “squeeze”. Risk getting replaced by automation tech, and AI in the next couple of years.
Option 2
Your second option is: You can try to figure it all out by yourself. Spend 10 years building your marketing career, working in top firms learning all of these processes. Seeking out the top mentors, books, training resources to try to piece it all together.
OR —> Option 3
Your third option is: Get the Proper Training and guidance and have this done with you.
Serious and committed individuals ready to scale up their business and get trained to output high cash-flow. Including:
Beyond Finance; Chicago, IL USA. Case Study:
Was the 2nd hire on the marketing team for a private equity firm looking to increase enrollments for a new acquired financial services (debt consolidation company) and spearhead the marketing team in the financial district in downtown Chicago. Worked with the founders and the head of sales operations to map out their entire front-end: the sales process and sales system, analyzing and identifying the points of leverage to maximize enrollments. Built a marketing automation system to assist the sales team, connecting the CRM with an enterprise email marketing software I procured. Project took about 3 months, but once I executed the email & SMS campaign it immediately increased enrollment 125% from baseline in that channel and adding over $1.6MM revenue a year (~$135K a month).
BumpBoxes; Peoria, IL USA. Case Study:
Was hired as the head of paid acquisition at a fast-growing gift-subscription startup managing $100K/month budgets. Reduced customer-acquisition costs over 76% on Facebook ads in the first month. Reorganized all of their acquisition channels by implementing segmentation strategies, strict budgeting, analytics & tracking, etc. Re-did all of their ads and their copy to highlight their best testimonials. Doubled their Google channel the next month by running a massive list of keywords to find their highest-converting & highest volume advertising.
CustomUSB Case Study:
Worked as the head of marketing with the founders at a ~70 person promotional products/custom usb drive company for 3 years managing over $1MM budgets a year.They were in danger of going bankrupt: reduced their CPA cost from ~$120 (agency) to $40/lead and kept that number constant for 3 years.Opened new lower-CPA channels on Google Adwords/Display Network/Youtube, Bing Ads, Facebook Ads, SEO, re-targeting, content marketing. email. Did performance reporting, analytics, ROI analysis, etc.
Benefits and Outcomes:
How It Works:
What You Get:
YOU GET | VALUE |
12 week intensive marketing & business training program. | Value: $5,000 |
Premiere marketing education readings and modules. | Value: $1,000 |
Weekly accountability calls to keep you on track. | Value: $10,000 |
On-demand answers to urgent questions. | Value: $10,000 |
Curated mastermind of driven people. | Value: $5,000 |
Access to exclusive events and alumni community upon graduation. | Value: $20,000 |
Total Value: $51,000 |
Lock in your spot and claim all of this value for a reduced price today.
GET A PRICE → Click here to book your call now
Warning Act Now!
Introductory promotional pricing will not be around for long. Spots will fill up fast and prices will rise by the next cohort.
BONUS:
If you sign up now, you will also receive…
BONUS ITEM | VALUE |
1 on 1 goal setting call & business analysis. | Value: $1,000 |
Get On A No-Obligation Call
Get on a no obligation call to see if it’s a good fit and if this is right for you. If it’s not the right fit for this time, no worries I’ll let you know & you won’t pay anything. I’m only looking to work with the right type of client I can help propel to the next level and if it’s not a good fit, I won’t waste your time.
GET A PRICE → Click here to book your call now
© 2022 MegaCommand.com. All rights reserved. The preceding document may not be copied or duplicated in whole or in part by any means without express written consent of the author. Copyright will be enforced against infringement.
